The Copywriting Megacourse | The Only Course You Need to Launch Your Career (No Experience Required) скачать в хорошем качестве

The Copywriting Megacourse | The Only Course You Need to Launch Your Career (No Experience Required)

Get the Megacourse Companion Guide by Joining Our Email List ➡️ https://courses.copythatshow.com/free... Come chat with us on Discord ➡️   / discord   ~-~~-~~~-~~-~ Alternative Title: Free 22 Hour Copywriting Megacourse | Beginner to Paid Guide Alternative Title: If You Want to Become a Successful Copywriter in 2025, This Is What You Should Do [FULL MEGACOURSE] Alternative Title: How to Win at Copywriting 0:00 Welcome to the Copy That! Megacourse 2:13 What is copywriting? 3:23 Who are we and why should you listen to us? 4:10 Why copywriting is the best job in the world 7:50 What's the catch? 9:10 What to expect from this course 10:01 Part 2: The Goldmine of the Mind | An Intro to Sales Psychology 11:37 Where the money in copywriting really is (the 3 levels of persuasion) 14:10 How do people make buying decisions? 16:58 The Two Main Tasks Required of Copywriters 18:00 What "write for your audience" means 21:07 Introducing the 4 Main Entryways into the Goldmine of the Mind: Desires, Notions, Identifications, and Characteristics 24:20 Understanding and Appealing to Desires (The Power of Promises) 30:56 Using Gimmicks to Channel Desire 33:06 The Emotional Reasons People Buy Things 35:43 One of the biggest mistakes new copywriters make: People don't want to buy products 41:00 The Stages of Awareness 1:03:15 The Stages of Sophistication 1:07:34 Notions - shifting beliefs to sell, persuade, and engage 1:11:48 Identifications, Characteristics, and appealing to tribal instincts 1:14:54 The Power of a Good Idea 1:21:03 Part 3: Copywriting Research 101 | The Step by Step Process of Research and Finding Info Needed to Write Good Copy 1:23:25 The Goal of Copywriting Research 1:24:22 RIOA: One Reader, One Idea, One Offer/Objective, One Action 1:33:26 How do you know when you're done with research? 1:35:24 Product Research 1:37:40 Features, Benefits, Advantages, and Deeper Benefits 2:51:36 Unique Selling Propositions (USPs) 2:54:21 Competitor Research 2:57:00 Market Research - Determining Your One Reader 3:05:00 An Example of the Full "IVOC" (Indirect Voice of Customer) Research Process 4:10:50 Why don't we just use AI for all this? 4:12:17 Using Your Research to Generate Your One Idea 4:18:13 Determining your One Offer and One Action 4:21:11 Part 4: How to Write Copy | The Step by Step Process for Writing Any Piece of Copy from Start to Finish 4:23:20 The structure every piece of direct response copy: Hook, body, close 4:26:04 How to adapt your IVOC research into persuasive messaging 4:30:55 How to hook a reader 4:32:30 How to write your body copy 4:34:53 Using OCPB (Objection Claim Proof Benefit) Method for Overcoming Objections 4:44:55 The 2 Key Components of a Close 4:46:10 The Principles of Writing Copy: Exactly how to turn a blank page into persuasive copy that sells 6:39:38 How to Edit and Revise Your Copy (The 3 Levels of Editing) 6:57:52 Watch Alex write a sales page, start to finish 9:46:30 Watch Sean write and send 4 types of email, start to finish 13:08:15 Practice makes perfect, so stick at it 13:09:06 Part 5: Finding Work As a Copywriter and Launching Your Career 13:10:21 What our careers have looked like 13:12:28 How to Practice Copywriting and Prepare Portfolio Samples 15:20:05 What's the best copywriting niche? 15:22:29 Three Types of Beginner Copywriting Career: Freelance, In House, and Agency Work 16:04:25 An Intro to Cold Outreach: Emails and DMs 17:08:55 An Intro to Job Boards: Upwork and Fiverr 17:44:38 An Intro to Partnering with Small Local Businesses: The "No Man's Niche" Method 18:00:15 An Intro to Applying for In-House Jobs: Working as an Employee 18:54:58 An Intro to Networking: Getting Work Through Your Connections 20:38:52 Closing Clients on Sales Calls 21:39:00 How much should you charge? (Some advice on pricing your services) 21:41:05 Is copywriting really the best way to get rich quick? (3 ways copywriters can make lots of money) 21:48:10 Congratulations, and some parting advice from each of us 21:51:25 blooper reel ~-~~-~~~-~~-~ Copy That! is hosted by Alex Myatt, Rod Satterwhite, Lindsey Hough, and Sean MacIntyre. Production, VFX, and Editing by Noah Sokolsky