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This is a video from the Voices series in Nov 2025, with Jason Frasca and Iain Kerr who provide a master class for understanding innovation and strategies that support it. Here are some markers: 0:00 Welcome & Meet Emergent Futures Lab (Jason Frasca + Iain Kerr) 01:58 What Is Creativity? The Oxford Definition & the “Future-Backwards” Habit 04:14 Incremental Innovation: Change in Degree, Ideation, and the Usual Toolkits 08:35 The Creativity Paradox: Why You Can’t Ideate the Truly New 10:52 Beyond Linear Models: Co‑Emergence and “Change in Kind” 13:28 Q&A: Bergson, Apples vs Oranges, and Paradigm Shifts at Different Scales 18:15 Discussion: Sports Coaching, Professionalization, and How Innovation Gets Squeezed Out 21:06 Warm Data vs Embodied Experimentation: Changing Environments to Change Sensemaking 28:38 AI, LLMs, and Why Statistical Prediction Can’t Produce Qualitative Novelty 31:46 Inventing New Sports & Climbing Revolutions: Blocking Assumptions to Cross Thresholds 39:08 Do You Know You’ve Innovated? Retrospective Sensemaking and Iteration Cycles 43:53 Why Innovation Models Get Stuck: No Real Cycling Beyond the Product 44:31 Part Two Setup: Hidden Assumptions Behind ‘Creativity’ 46:02 Where Is Creativity? The ‘Flight’ Analogy & Emergence in Systems 50:05 Enactive & Ecological Cognition: Tools, Embodiment, and Participatory Sensemaking 53:47 Affordances at Work: How Rooms, Rituals, and Tools ‘Configure’ Creativity 56:43 Path Dependency & the Ratchet Effect: Why Orgs Default to Linear Thinking 58:51 Leadership as Reconfiguration: Building Infrastructure for Both Creativities 01:01:41 Organizations as Assemblages: Rethinking Departments, Work Assignment, and Slack 01:06:40 Networks of Trust & How Change Actually Spreads 01:08:07 Creativity Over Time: Ecosystem ‘Thickets,’ Commoning, and Exaptation 01:14:56 Making It Real: Redundancy, Free-Range Roles, and HR/Contract Design 01:25:18 Unsexy but Crucial: Architecture, Visibility, and Configurational Leadership 01:28:00 Closing Thanks + How to Stay Connected (Newsletter, Site, Glossary)