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Struggling with member churn? Most gym owners think cancellations are inevitable — but many are actually preventable. In Part 2 of our Client Retention Series, Andrew Jackson explains the real cost of churn and shares a proven retention playbook gym owners can use to keep clients longer, reduce burnout, and grow recurring revenue. If your business feels like a constant cycle of replacing lost clients, this episode will change how you think about retention. You’ll learn: Why good clients leave (and how to stop it) The 3 biggest retention breakpoints in coaching businesses How to build a ladder of coaching offers Why hybrid coaching increases profit and flexibility How to reduce volatility and grow predictable revenue This workshop is ideal for: • Gym owners • Personal trainers • Online coaches • Hybrid coaching businesses Timestamps 00:00 Why good clients really leave 11:30 The three retention breakpoints 23:10 Rethinking attendance and value 34:45 Building a ladder of offers 49:30 Retention resources & next steps