Identity Graphs - Overview and Key Concepts скачать в хорошем качестве

Identity Graphs - Overview and Key Concepts

As part of our MadTech Mental Models series, this video will dive into all things Identity Graphs. Identity Graphs (or ID Graphs) are a foundational technology that powers most, if not all audience and personalisation-based marketing use cases. As such, they are present in just about all MarTech and AdTech platforms. If you understand what identity graphs are and how they function, then other core concepts like “identity resolution” and “single customer view” will make sense as well. With that in mind, the goals of this video are to provide an overview of how Identity Graphs are created, how they work, and an exploration of key concepts to further build and reinforce understanding. CHAPTERS 00:00 - Intro 01:39 - What Identity Graphs are 02:34 - The steps involved in creating an Identity Graph 03:50 - Step 1 - Data Ingestion 07:15 - Step 2 - Data Normalisation 08:14 - Step 3 - Identity Resolution 14:44 - Step 4 - Graph Creation 18:38 - Step 5 - Updates + Optimisation 21:02 - How Identity Graphs enable marketing use cases 29:13 - Where Identity Graphs show up (in MarTech and AdTech systems) 33:07 - What the "Graph" in Identity Graph stands for 34:19 - The role of Graph Databases 40:13 - Outro The slides from the video can be downloaded here: https://skeletonkey.digital/identity-... ———————————— CONNECT WITH US! Website: https://skeletonkey.digital/ LinkedIn:   / skeleton-key-digital   #identitygraph #identityresolution #datastrategy #adtech #martech #madtech #digitaladvertising #digitalmarketing