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In recent years, vernacular photography has surged into the spotlight – once marginal, now omnipresent in exhibitions, books, and curatorial themes. What was once a term used to describe everyday, amateur, or utilitarian photographs has become a fashionable label, applied so broadly that its meaning risks becoming diffuse. Found images, family albums, ID photos, and studio portraits are now recontextualised as art, memory, critique – but what exactly makes them “vernacular”? Has the term and any form of found images become a style, an aesthetic category, or even a marketable trend? Similar questions arise within the publishing world: will the many vernacular photography books currently being published maintain their value, or will they turn out to be just a phase of a specific moment in time? This panel invites a critical look at the rising popularity of vernacular photography and asks: in celebrating the overlooked, are we in danger of overlooking what it actually is? Moderator: Lukas Birk With: Chiara Cappodici, Luce Lebart, Ramón Reverté #RencontresArles #ArlesBooksFair #FrancePhotoBook #VernacularPhotography #FoundPhotos #Photobook #Archives #Curating #Publishing #Arles