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Valentin Radu is the Founder and CEO of Omniconvert, a growth enabler for mid-size DTC ecommerce and retail companies looking to increase customer lifetime value and decrease customer acquisition costs. He is a prolific speaker and a CVO (Customer Value Optimization) evangelist across various stages. A father, husband, and pet parent, Valentin is also the Founder and Instructor at CVO Academy, where he coaches and teaches ecommerce businesses how to scale their brands profitably and sustainably. Here’s a glimpse of what you’ll learn: [0:00] Intro [3:30] How and why Valentin Radu founded Omniconvert [6:03] Ecommerce Reveal: what it is and why it works [9:00] Use cases of Reveal [12:11] Getting feedback from customers [15:50] Understanding your customer NPS score and how to improve it [24:43] What ecommerce brands are getting wrong with client retention [27:41} Lesson from top customer-centric brands [33:41] How to do customer value optimization In this episode… In a world where cookies are dying, Apple is taking control, privacy comes first, and customer data is back in customers' hands, first-party data and zero-party data are winning. Do you know how to collect and leverage zero and first-party data? And if you do, do you know how to optimize customer value based on that data? Customer Value Optimization is a surefire way to leverage zero and first-party data to create an excellent experience for your customers and keep them happy and buying. But the problem is many ecommerce brands are too product-centric and are not listening to their customers, so they lose customers quickly. Are you in that situation and want to turn things around? In this episode of the eCommerce Profits Podcast, Joshua Chin talks with the Founder and CEO of Omniconvert, Valentin Radu. They discuss Valentin's journey to becoming a customer value optimization evangelist, how he is helping ecommerce brands gather zero and first-party data, and how to leverage that data to improve the lifetime value of their customers. Sponsor for this episode... This episode is brought to you by Chronos Agency and the eCommerce Growth Hackers Group. / ecommercegrowthhackerz If you own or operate a direct-to-consumer ecommerce business, you’re probably drowning in the sea of conflicting advice from people who have never been in your shoes. So skip the noise and join the eCommerce Growth Hackers private Facebook group, learn from a curated group of ecommerce founders and operators and tap into the genius of featured specialists on ecommerce growth and marketing. And the best part, it’s free — at least for now. So check out the group on Facebook.