facebook & bands survey: student research presentation скачать в хорошем качестве

facebook & bands survey: student research presentation

Jessica Berresse Ansley Stewart Shu Li Guping Ma Xinzhu Wang University of Georgia Research on the uses and gratifications theory typically explores motives for using specific types of media on a general basis. Studies that look at consumers' uses of social media, for example, generally explore the different functions of such media, but not the people and they are used to interacting with. This research, however, aims to investigate the motivations for using media, specifically Facebook, for the purpose of interacting with bands and artists. Combining the uses and gratifications theory with the relational maintenance strategy and parasocial interaction concept, this paper explores the relationships individuals develop with bands and artists on Facebook.