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How do retail buyers decide to take a chance on a new cannabis brand? In this clip from our recent webinar, Andrew Rodriguez shares how structured systems like Happy Buyers help him make smarter bets on emerging brands — without risking the business. 🔥 Key insight: When your core assortment is dialed in — with accurate sell-through, 30-day turn standards, and consistent promo/margin controls — you earn the freedom to explore. 📈 👨🏫 He explains: Why consumer chatter (even on Reddit!) and budtender buzz can be a leading indicator. How organic pull-through (like with Grön) can earn a brand shelf space — even without a sales pitch. Why having tight backend controls frees up time and budget to test what's making waves in the market. If you're a brand wondering how to get noticed, or a buyer trying to balance experimentation with stability, watch this clip. Learn how top operators balance data with intuition — and where they’re willing to take risks. Sign up for your free 14-day trial of Happy Buyers: https://hubs.ly/Q03hRwK20 Got questions? Get answers by dropping a comment or hitting us up in a DM. Happy Buying!