Direct Marketing - Meaning, Features, Advantages, Strategies and Examples (Marketing video 99) скачать в хорошем качестве

Direct Marketing - Meaning, Features, Advantages, Strategies and Examples (Marketing video 99)

View all our courses and get certified on https://academy.marketing91.com Direct marketing refers to the promotional method that offers information about a product, service or brand to the target customers without using an advertising middleman. Direct marketing is a marketing strategy that focuses on a personal relationship between the company and the customer through various direct channels Forms of Direct Marketing Brochure Catalogue Phone calls Text message Telemarketing Email Postal mail Social media Fliers Newsletters Postcards Coupons Targeted online display ads Features of Direct Marketing 1. Targeting Targeting the right audience is very important because when you target the entire mass it is a loss of money, effort and time.  It is better to use segmentation tools for keen customers 2. Database Segmentation Segmentation helps to divide the customer base into small groups with common characteristics like income, needs, interests, demographics, gender, age and occupation. This allows creating highly personalized offers relevant to a specific segment. 3. Tracking responses Tracking responses will help to identify the strategy which is suitable for your company. Direct channels allow users to respond to campaigns and marketers to monitor customer responses effectively. Advantages of Direct Marketing Target the right audience Allows budget marketing Boost sales figures Improved customer loyalty Boost new businesses Assess product performance Issues in Direct marketing Audiences find the insistent marketing solicitations irritating. Marketers often take unfair advantage of impulsive buyers. It- Easy to misguide customers and this can result in deception & fraud. Information is stored in the company database and if misused it will lead to invasion of privacy Example – 1. Free Kit Kat Chunky, Nestle 2. Jeep – Test Kit 3. Skoda Yeti: Park Assist System 4. Canva 5. World Water Day 6. UBER 7. IKEA catalogue This video is on Direct Marketing and it has the following sub-topics. Time Stamps 0:00 Introduction to Direct Marketing 01:03 Forms of Direct Marketing 01:16 Features of Direct Marketing 01:19 Targeting 01:41 Database segmentation 02:00 Tracking responses 02:25 Advantages of Direct Marketing 02:45 Issues in Direct marketing 02:49 Irritation 02:58 Unfairness 03:09 Deception & Fraud 03:20 Invasion of Privacy 03:38 Example - Free Kit Kat Chunky, Nestle 04:03 Example - Jeep – Test Kit 04:29 Example - Skoda Yeti: Park Assist System 04:48 Example – Canva 05:16 Example - World Water Day 05:51 Example – UBER 06:18 Example – IKEA Catalogue