Back-to-School Shopping Insights: Retail Challenges and Customer Experience | Blake Morgan скачать в хорошем качестве

Back-to-School Shopping Insights: Retail Challenges and Customer Experience | Blake Morgan

This week on The Modern Customer podcast, Lupine Skelly, retail research leader at Deloitte, shares insights about retail and the current back-to-school shopping trends. With over 15 years of experience in retail market research, Lupine also touches on the evolving roles of digital and in-store experiences, the importance of building trust, and the rising significance of loyalty programs. BOOKMARKS: 0:00 - Introduction 3:30 - Back-to-School Shopping Trends and Consumer Spending 6:20 - Challenges for Retailers: Navigating Price Sensitivity and Loyalty 9:00 - Omnichannel Shopping Experiences 12:00 - Inflation’s Impact on Consumer Behavior 15:00 - Resurgence of Extracurricular Activities 17:30 - Strategies for Retailers During Seasonal Shopping Events 20:00 - Importance of Consistent Customer Experience 23:00 - Download the Report #customerexperience #CX -- Blake Morgan was called “The Queen of CX” by Meta. She is a customer experience futurist and author of three books on customer experience. Her new book is called The 8 Laws of Customer-Focused Leadership: The New Rules for Building A Business Around Today’s Customer. For regular updates on customer experience, sign up for her weekly newsletter here. https://blakemorgan.substack.com/ Visit her website here: https://blakemichellemorgan.com/