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In this episode of Beyond the Glass, Robert discusses the challenges and strategies involved in raising prices for his window cleaning business. He shares his personal experiences, including the difficulties of communicating price changes to customers, the financial implications of these adjustments, and the importance of maintaining efficiency and customer relationships. Robert emphasizes the need for regular price increases to keep up with rising costs and the importance of understanding one's business metrics to make informed decisions. Chapters 00:00 The Challenge of Raising Prices 02:44 Navigating Customer Reactions 05:40 Understanding Pricing Strategies 08:26 The Impact of Technology on Pricing 11:25 Analyzing Financial Performance 14:28 The Importance of Customer Retention 16:48 Long-Term Business Sustainability 19:11 Lessons Learned from Mistakes 21:33 Future Pricing Considerations 24:13 Final Thoughts on Pricing Strategies