INSEAD Explains Sustainability: Nutrition and Health скачать в хорошем качестве

INSEAD Explains Sustainability: Nutrition and Health

In this episode of the INSEAD Explains Sustainability series, INSEAD Professor Pierre Chandon explains the influential role of the food industry, and food marketing in particular, on consumer health and well-being. He speaks of the challenges the food industry face in aligning with the sustainable development goals and discusses ways to nudge consumers to go big on nutrition and small on portion sizes to improve well-being, such as a reduction in obesity rates. Learn how small changes by food producers can lead to big impact on consumer health from Chandon, the L'Oréal Chaired Professor of Marketing, Innovation and Creativity at INSEAD and the Director of the INSEAD-Sorbonne University Behavioural Lab. Time stamps: 00:00 - Why is sustainability such an important topic for business today? 01:49 - What are the most pressing issues facing the food industry in aligning with the SDGs? 04:15 - What role can marketing have in a move towards greater sustainability? 05:34 - How can the food industry influence consumers to eat more healthily? 07:07 - How can governments or regulation promote healthier, more sustainable diets?