How To Pick The Right Social Media Channels For Your Business (+Management Tips) скачать в хорошем качестве

How To Pick The Right Social Media Channels For Your Business (+Management Tips)

Learn more about social media marketing: https://www.meltwater.com/en/blog/ult... Enroll to the full course for free: https://academy.meltwater.com/courses... What Social Media Channels should you use? When you think about social media, channels like Facebook, Instagram, Twitter, and TikTok usually come to mind. When you think about social media, we all have a channel as our go-to. Facebook may be the place to collaborate within a group. Instagram allows you to go live and discuss a hot topic, just as Snapchat allows you to send something quickly. Twitter gives a brand the opportunity to reach a large audience and interact individually and collectively. Social media in fact permeates far beyond these types of sites to include the following: 1. Reviews sites (think Yelp, Trip Advisor) Reviews are essential to your business — they are a huge deciding factor for consumers. One of the quickest and easiest ways to set yourself apart is by responding to reviews, both positive and negative. This shows you actually care about what people are saying and take the time out of your day to address issues and concerns. Negative reviews are hard to swallow but depending on the context, they can sometimes turn into a full-blown crisis if not handled early. 2. Forums (think Reddit, Quora) One of the oldest tricks in the social marketing book is to participate in online discussions where there is a clear link between your product or service and the conversation. This practice tends to get cracked down on pretty hard by moderators so it’s important to weigh the pros and cons. Make sure you contribute some value back to the discussion and don’t just drop in for self-promotion. Marketing through forums takes patience and dedication, but it can be worth it. There are thousands of micro-communities on Reddit, find the right one and get started! 3. Multimedia sharing (think Pinterest, YouTube) Multi-media is becoming more and more popular across social media, upping the ante for well-edited video, crisp graphics, and all kinds of digital effects. If you want to market using multimedia, don’t do it as an afterthought. For marketing on YouTube, for example, you should make sure you have the time to invest in polished videos — even simple ones take time. Instagram marketing is a little easier to incorporate, and you have a lot of options like Reels, IGTV, and Stories. Pinterest is super popular for apparel and lifestyle brands, offering a great way to demonstrate different products that go well together. 4. Community Blogging (think Medium, Tumblr) Surge ahead in establishing yourself as a thought leader for your industry by writing articles and engaging with other content on a community blog site. This is an easier and quicker way to get in front of more eyes than posting on your own blog (which you should absolutely still do). Sites like Medium offer a unique opportunity to create content on any topic you want, neatly categorized and easy to read. Posting on Medium is a great way to flex your SEO muscles too. 5. Sharing Economy (think AirBnB, Patreon) The sharing economy has truly skyrocketed over the past decade, with trendsetting AirBnB leading the charge. There are more and more possibilities for people to make money from their homes, artwork, and other creative pursuits through sites that leverage both the social media side and the business side. Unless you are a part of these industries, it might be difficult to tap into these audiences, but there’s plenty of room for creative partnerships. For example, maybe you could support a videographer on Patreon. Through building a relationship with them and their followers — you could find a great promotional opportunity, for them and for you!