Behind the Strategy: NSW Minerals Council's mining industry campaigns with Scott Keenan скачать в хорошем качестве

Behind the Strategy: NSW Minerals Council's mining industry campaigns with Scott Keenan

Discover how Scott Keenan, Director Public Affairs at the NSW Minerals Council, leverages storytelling to shape the mining industry's narrative. Scott shares insights on the evolution of digital marketing, the power of video content, and the importance of engaging the right talent. He also discusses strategies for building audience trust, adapting to new media formats, and crafting purpose-driven campaigns that resonate. 00:00 Introduction to Pure Gold Marketing 01:13 Meet Scott Keenan from NSW Minerals Council 01:50 Background in radio, news, and journalism 05:30 Moving into the Mining industry 06:31 Changes in communication platforms over 15 years 08:45 Importance of community engagement and building trust 12:30 Storytelling and content creation in mining 16:27 The power of video in communicating mining stories 21:29 The Responsible Mining Campaign 23:41 Working with creatives and production teams 27:14 Planning and executing video shoots 32:15 Filming on mine sites and the power of pre-production 37:50 Tips for making people comfortable on camera 39:24 Creating content for social media and vertical video 42:24 Sponsorship of the Newcastle Knights 46:32 Advice for marketing and communications professionals 51:27 Future trends in communications 54:43 Closing remarks Connect with Edwin on LinkedIn   / edwin-davis   Follow Pure Gold Films on Instagram   / pure_gold_films   Learn more about Pure Gold Films here https://puregoldfilms.com.au