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Deepfakes and synthetic media are no longer rare, experimental tools — they’re cheap, fast, and good enough to fool people who are paying attention, not just those who aren’t. In this episode of American Together, we slow things down and clearly define what synthetic media actually is, what counts as a deepfake (and what doesn’t), and why this technology matters now — not someday in the future. Rather than focusing on panic or partisan blame, this episode looks at the bigger shift underneath the headlines: how synthetic media begins to change the way persuasion works, why trust is harder to maintain, and how manipulated images, audio, and video challenge our shared understanding of reality. Understanding what this technology is — before debating how it’s used — is a necessary first step toward clarity. ☝️ Here’s the Truth Check: When media can convincingly show us things that never happened, the challenge isn’t just spotting fakes — it’s protecting our shared understanding of what’s real. 🎯 What this episode covers: • What “synthetic media” means — and how it differs from traditional misinformation • What qualifies as a deepfake (and what does not) • The main categories of synthetic media people encounter online • Who creates this content and why intent matters • How this technology changes persuasion, trust, and public discourse Full sources + free downloadable PDF: https://american-together.com/episode... 💬 Join the conversation 💬 You don’t need to analyze or explain anything here. This episode is about noticing before reacting. If a moment stood out to you, you’re welcome to share it. 🧭 Practice Challenge 🧭 For this episode, don’t analyze, fact-check, or decide what something means. Just notice when a video, clip, headline, or image pulls you in fast → curiosity, fear, anger, urgency. Before reacting or sharing, pause. That moment of awareness is the practice. ⏸️ Community Note ⏸️ This space isn’t about forcing agreement. It’s about reflection and respect. Disagree? Great — explain why. Share your angle. Here, differences are strengths, not weapons. 🛠 3 Ps in Action: Comment Edition (clickable) 🛠 https://american-together.com/resourc... Need a little extra help shaping your reply? This quick guide uses the same 3 Ps process I use myself: Pause, Pinpoint Truth, Proceed with Purposeful Forethought. 📖 Chapters 📖 00:00 — Why This Topic Feels So Unsettling 04:58 — What Is Synthetic Media (and What It Isn’t) 07:02 — What Counts as a Deepfake 08:32 — Types of Synthetic Media You’ll Encounter 10:34 — Who Creates This Content — and Why Intent Matters 15:15 — Why This This Matters Right Now 23:05 — Reflection 23:55 — Practice Challenge 26:21 — Final Thought 🔎 Core Sources (clickable) 🔎 1. Byman (2023) — “Deepfakes and international conflict” — https://www.brookings.edu/wp-content/... 2. Cecil (2024) — “2023 round tables on AI and the global news industry” — https://ora.ox.ac.uk/objects/uuid:296... 3. DiResta & Goldstein (2024) — “How spammers and scammers leverage AI-generated images on Facebook for audience growth” — https://misinforeview.hks.harvard.edu... 4. Europol Innovation Lab (2024) — “Facing reality? Law enforcement and the challenge of deepfakes” — https://www.europol.europa.eu/cms/sit... 5. FBI Internet Crime Complaint Center (2024) — “Criminals use generative artificial intelligence to facilitate financial fraud” — https://www.ic3.gov/PSA/2024/PSA241203 6. National Institute of Standards and Technology (2024) — “Reducing risks posed by synthetic content” — https://doi.org/10.6028/NIST.AI.100-4 7. Partnership on AI (2023) — “Responsible practices for synthetic media” — https://partnershiponai.org/wp-conten... 8. Stanford Human-Centered Artificial Intelligence (2020) — “Preparing for the age of deepfakes and disinformation” — https://hai.stanford.edu/sites/defaul... (Full APA-formatted citations are in the PDF linked above.) #AmericanTogether #Misinformation #MediaLiteracy #SyntheticMedia