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In this video, I’ll break down the difference between brand promise vs tagline, how to use each of them effectively and how to influence your brand in the mind of your audience. Brand Promise PART 1: • How To Write A Brand Promise Statement [To... ✅ FREE PRO BRAND STRATEGY BLUEPRINT: https://brandmasteracademy.com/brand-... ✅ BrandBuildr.ai: AI-Driven Brand Strategy | Start Building - It's Free https://brandbuildr.ai/ ✅ 101 Dynamic Brand Strategy Questions https://brandbuildr.ai/101-questions/ #brandpromisevstagline #brandstrategy #brandtips So, you know the difference between brand promise vs tagline… or do you? You see, these are two of the most misrepresented brand strategy tools today but if you use them incorrectly, you’re sabotaging your brand strategy. In fact, this video goes beyond just the breakdown of brand promise vs tagline and illustrates the impact your brand communication strategy has on your entire brand strategy. By the end, you’ll be able to articulate the difference between brand promise vs tagline, describe why and how the brand promise shapes the idea of your brand in the mind of your audience and how it does this at every touch point Want to dive deeper? Check out the full article below. https://brandmasteracademy.com/brand-... 0:00 Brand Promise vs Tagline [How These Strategic Branding Tools Differ] 1:13 Brand Promise Definition 3:40 The Job Of A Tagline 6:03 3 Types Of Brand Promises ---------------✅ FREE BRAND STRATEGY RESOURCES ✅------------------- ✅ BECOME A BRAND STRATEGIST Our flagship training “Brand Master Secrets” - Everything you need to become an in-demand brand strategist, raise your expert profile and grow your branding revenue and business. https://brandmasteracademy.com/brand-... ✅ FACILITATE BRAND STRATEGY WORKSHOPS LIKE A PRO Learn the techniques, systems and delivery tools to develop brands WITH your clients, to build brands they believe in and are invested in. https://brandmasteracademy.com/brand-... ✅ INSIDE BRAND MASTER SECRETS https://brandmasteracademy.com/brand-... ✅ BRAND MASTER ACADEMY The brand strategist training ground https://brandmasteracademy.com/?utm_s... -------------- ✴️ LEARN FROM OTHER STRATEGISTS IN THE COMMUNITY ✴️ ------------------- ✴️✴️ BRAND MASTER ACADEMY ON SOCIAL Instagram - / stephenhouraghan Facebook - / brandmasteracademy Linkedin - / stephen-houraghan Youtube - / @brandmasteracademy Twitter - / brandmasteracad ✴️✴️ JOIN THE FACEBOOK COMMUNITY / brandmasteracademy Join in the conversation with other experienced and budding brand strategists to enhance your brand-building systems. ✴️✴️ EXCLUSIVE TIPS & TECHNIQUES https://brandmasteracademy.com/subscr... Get on the list for exclusive brand strategy tips and techniques --------------- 🎧 LISTEN TO THE PODCAST 🎧 ------------------- 🎧🎧 LISTEN TO THE BRAND MASTER PODCAST https://brandmasteracademy.com/brand-... ---------------🙏 SUPPORT THE CHANNEL 🙏------------------- AFFILIATE LINKS Support Brand Master Academy by purchasing through our affiliate links. We get a small commission with no extra cost to you. 🙏🙏 AMAZON | https://amzn.to/30JtFmU 🙏🙏 DESIGN CUTS | https://bit.ly/3cyGPso 🙏🙏 EPIDEMIC SOUND | https://bit.ly/3cyGPso 🙏🙏 WEBFLOW | https://webflow.grsm.io/bma 🙏🙏 CONVERTKIT | https://convertkit.com/?lmref=R3KyAw 🙏🙏 AWEBER | https://bit.ly/3rWpzDR