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Maximizers vs Satisficers

A subtle, but advanced enterprise sales skill is figuring out how fast you think a buyer will be able to make a decision. This can be done by categorizing your buyers as maximizers vs. satisficers. Maximizers are always looking for what is considered “the best” and rely heavily on external sources for validation. Satisficers, on the other hand, are typically fine with “good enough” and are mostly focused on whether a choice meets their most important needs. In this video, Dan Smith, Chief Learning Officer at Winning by Design, explores how to identify these two types of decision makers. - - - - Get more frameworks from WbD: https://winningbydesign.com/   / winningbydesign   Learn more from WbD Founder Jacco van der Kooij on LinkedIn:   / jaccovanderkooij   Want to reach out? [email protected] - - - - About Winning By Design: We specialize in enabling teams to succeed with Remote Selling. Our roots come from advising and collaborating with high-growth startups and mid-market SaaS companies, and we now help global enterprise organizations apply those best practices to achieve sustainable growth. Trusted by 500+ organizations around the world. Maximizers vs Satisficers    • Maximizers vs Satisficers      / winningbydesign