What is the Difference Between SEO and CRO? | The Journey скачать в хорошем качестве

What is the Difference Between SEO and CRO? | The Journey

What is the Difference Between SEO and CRO? Check out more The Journey content at https://bit.ly/GDTheJourney. ✅Read about it here on our blog ➜ http://bit.ly/34dAlchGoDaddy 0:14 What's the difference between SEO and CRO? 3:30 Keyword stuffing 4:04 Short tail keywords 4:22 Long tail keywords Do you know that amazing feeling when you see a spike in your website’s traffic? When your efforts have finally paid off and organic traffic is your top traffic source? Great feeling, isn’t it? It can only be shadowed by the realization that said traffic didn’t bring any conversions. Nada. Zilch. No one inquiring about your products, no one buying your services. Briefly put, this is the difference between SEO and CRO. Ask most people and they will say you can either hire a copywriter to help you with CRO, or an SEO content writer to help you boost organic traffic. But the two should never be mutually exclusive. Let’s take a closer look at them to understand why. The practice of improving the conversion rate in any advertising, marketing, sales or other business practice that has a goal of getting a person to take an action.SEO attracts traffic, while CRO turns it into cold, hard cash. But what if you could get them all in a single, neat package? It could be said that the difference between SEO and CRO is the goal. They are both digital marketing tactics, but the outcome differs. That’s partially true. In order to be effective, any marketing tactic needs to be aligned with your business goals. Organic traffic in itself is meaningless. It doesn’t bring any money and it doesn’t pay the bills. Unless you run AdSense on your blog, traffic is a vanity metric. CRO copywriting is designed to convert, but without SEO writing, how will you attract the visitors to convert? The catch-22 isn’t as problematic as it seems, not if you circle back to user intent. The concept should be the cornerstone of both SEO and CRO. The days of keyword stuffing to gain better rankings are gone. Today, the SEO writers who are worth their salt know that repeating the same short keyword ad will get them nowhere. Not only will they get penalized, but their content will also be illegible and unable to convert anyone. Due to the rise of voice search and mobile internet users, short keywords are a thing of the past. Sure, you can try to optimize for keywords made of one or two words, but it will likely cost a fortune to surpass the giants and they won’t bring in any sales. If someone tells you to choose between SEO and CRO, run! You shouldn’t have to make that choice. SEO can sell. Start your keyword research with user intent in mind. What would they search for? How would they phrase it exactly? Then move on to writing the copy so that it speaks to your audience’s pains and needs. Your keywords should fit right in, effortlessly and without making your content sound unnatural. The end result is copy that attracts visitors and converts them into paying customers. In other words, the full package. The Journey is what everyday entrepreneurs, like you, need to follow in the pursuit of online success. Our experienced GoDaddy Guides are here to take you through all the steps, both big and small, that you encounter every day. ---------- Subscribe on YouTube: http://bit.ly/GoDaddy-Subscribe Website: https://www.godaddy.com Facebook:   / godaddy   Twitter:   / godaddy   Instagram:   / godaddy   #TheJourney #Business #GoDaddy #Entrepreneur #HowtoStartaBusiness #SEO #Marketing