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I’m a car dealer in the closed Facebook group “Autotrader Dealers Community,” and this video explains my personal experience and opinion about what’s happening in our industry right now. This explanation outlines the current situation from my point of view, not speaking for everyone else. But after listening to thousands of conversations inside the group, the pattern is hard to ignore: Autotrader package costs keep rising, and many dealers feel the pressure is becoming unsustainable. Some are openly saying their businesses are being crippled by the fees. Others are scaling back. A few are close to shutting their doors. And here’s my own reality: 👉 You won’t believe how much I’ve personally paid Autotrader in the last 10 months. The numbers shocked even me. When marketing costs go up this fast, dealers are left with just two choices: Pass the cost onto the customer, Or earn less and struggle to grow. Either way, the consumer loses — because: cost of living is high, margins are tight, and marketing companies continue to increase their pricing and profits. We want to give customers good deals. We WANT to keep prices fair. But when our bills explode, something has to give. This video explains: • Why so many dealers are speaking up • How rising Autotrader costs impact customers • Why independent dealers feel pushed to the edge • Why a fairer, more sustainable system is needed • Why this affects EVERY car buyer, not just traders This is not an attack on Autotrader. It is my honest experience, supported by what many other dealers are saying in the closed community. If you’re a journalist, consumer advocate, or motoring personality: Please watch, share, and help amplify what’s happening behind the scenes. Independent dealers keep the UK moving. We deserve a fair shot — and so do customers. #Autotrader #carreview #BBCNews #SkyNews #SunNews #DealersUnited #PowerInNumbers #FairForDealers