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Authentic and Empathetic Crisis Communications for Nonprofits

What makes a crisis communication plan work for nonprofits? In this vital episode, expert strategist Jennifer R. Hudson of ThinkBeyond Public Relations shares how authenticity, empathy, and preparation can make or break your response. From navigating social justice statements to confronting internal misalignment, Jennifer explains why committed action matters more than performative words—and how to ensure your crisis plan goes beyond “checking the box.” You’ll learn: Why empathy is the foundation of authentic communication What goes into a real, working crisis communication plan How to prepare your staff, board, and messaging Why budget alignment and internal reflection are non-negotiable When (and how) to resume communications after a crisis Whether you're facing internal controversy, external backlash, or public pressure, this episode gives nonprofit leaders the tools to respond with integrity—and rebuild trust. 00:00:01 Welcome 00:01:25 Intro: Jennifer Hudson, ThinkBeyond PR 00:03:17 Defining authentic crisis communication 00:05:13 Empathy and authenticity: The critical link 00:08:06 Planning before the crisis hits 00:10:28 Scenarios, truth-telling, and proactive planning 00:13:09 Timing matters: Communicating early and often 00:15:27 Legal risk, messaging control, and stakeholders 00:18:23 From black tiles to real change: Performative vs. committed action 00:22:13 Building DEI into your budget and systems 00:26:17 Why vague promises aren’t enough 00:27:25 Do crisis plans really work? (Spoiler: Yes, with updates) 00:31:08 Run-throughs, roles, and realistic preparation 00:34:41 Tone and timing when communications resume 00:37:10 Where to learn more from Jennifer and ThinkBeyond 📍 Learn more: https://www.wethinkbeyond.com #NonprofitCrisisComms #JenniferHudson #ThinkBeyondPR #NonprofitLeadership #CrisisPlanning #TheNonprofitShow