Community: The "Superpower" of Fractional Leadership with Karina (FrUn) скачать в хорошем качестве

Community: The "Superpower" of Fractional Leadership with Karina (FrUn)

In this FLC Live Webinar, we sit down with Karina, the founder of Fractionals United, to explore her journey from the publishing industry to building the world’s largest community for fractional leaders. What started as a simple Slack MVP and a LinkedIn post has grown into a global movement of over 15,000 members. If you’ve ever felt that fractional work is "harder and lonelier" than traditional roles, this session is for you. We dive deep into community building, the psychology of monetization, and why defining "fractional" work correctly is vital for the industry's future. What We Discuss: The Origin Story: How numerous layoffs and a 20-year career in publishing led Karina to founding the go-to hub for fractionals. Building the "Superpower": Why community is the ultimate referral engine and support system for independent leaders. The Pivot to Paid: The honest reality of transitioning from a free to a paid model and the "strange" psychology of membership. Community First vs. Profit First: Maintaining a strict anti-spam culture where members are the priority, not the product. Defining the Industry: Insights into fractionaldefined.com and why fractional work is distinct from traditional consulting. Key Links & Resources: Fractionals United: fractionalsunited.com Industry Definitions: fractionaldefined.com Fractional Leadership Community (FLC): fraksiyoneller.com.tr Fractional Leadership Community, FLC, is a Turkey-based community which began in September 2025 founded by Esra Lobut Yedek and Burak Yedek. We have members from various functions, including HR, marketing, sales, and customer experience.