MamaEarth Business Case Study | The Digital Funnel Behind ₹4000 Cr Revenue скачать в хорошем качестве

MamaEarth Business Case Study | The Digital Funnel Behind ₹4000 Cr Revenue

MamaEarth scaled from a small digital-first startup to a ₹4000 crore FMCG brand by building one of India’s smartest online sales funnels, not by following traditional FMCG distribution. In this detailed MamaEarth case study, we break down the exact growth strategy, funnel mechanics, and systems that powered their massive scale. In this video, you’ll learn: • How MamaEarth grew from ₹90 lakhs to ₹4000 crores • Why 80% of their revenue comes from adult products, not baby products • The digital-first sales funnel they used instead of distributors • How micro-targeting millennial moms created instant trust • Their content + influencer + community strategy • Platform-wise growth strategy (Amazon, Website, Instagram, YouTube) • How retention, subscriptions & communities drive repeat sales • The celebrity-investor strategy that replaced paid endorsements • How you can apply the same funnel logic to your own business This video is a must-watch for: ✔️ Founders ✔️ Startup owners ✔️ FMCG & D2C brands ✔️ Marketers & growth strategists ✔️ Anyone building a digital-first business Ms Saakshi Choithani is the founder of Mindynamics - A Digital Learning Solutions Company. Apart from exploring her entrepreneurship skills in her own business, she consults brands on Business Growth Strategies. Also, she is a coach to solopreneurs and freelancers in business design and implementation. Exploring more on Digital Business Ecosystems, she is helping small business owners giving a boost to their existing business. She has helped many women solo entrepreneurs, students, digital entrepreneurs and freelancers who wish to create a sustainable business model in the DIgital Age of businesses today. Additionally, she also runs a business into training and skill development under the name Mindynamics, which aims to help people and organisations find a new version of themselves. Here are the basic services that are provided: 1. Helping the trainer community with content designing and implementation. 2. Helping corporates / sme to build up online training portals. (Basically setting up their learning and development space). To know more informational stuff, you can follow her on: Facebook:   / saakshi.choithanii   Instagram:   / saakshichoithani   LinkedIn:   / saakshi-choithani   For speaker/training related opportunities, you can contact her on [email protected]