Branding an AI company - Inside Marketing Design at Scale AI S04E04 скачать в хорошем качестве

Branding an AI company - Inside Marketing Design at Scale AI S04E04

Learn how Lin Zagorski Latimer, Staff Brand Designer at Scale AI, navigates the design landscape for Scale AI’s two distinct target audiences: AI-enabled and AI-constrained, and how her work has been shaped by the leap forward in AI technology. This show is proudly sponsored by Webflow! http://charli.link/imd-webflow Try Webflow for your portfolio, personal site or marketing site by signing up here: 💻 http://charli.link/imd-webflow 💻 It's free to try it out and start building! In this episode, Charli talks with Lin Zagorski Latimer, Staff Brand Designer at Scale AI, about marketing design in the world of AI. Lin discusses the design landscape for Scale AI's two distinct target audiences: AI-enabled and AI-constrained, the creative process behind the company's annual report, Zeitgeist, and the tools used in its creation. Lin also delves into the promotion strategies of Zeitgeist, the importance of appealing content, and leveraging AI tools for successful branding. LINKS Check out Scale AI https://scale.com Lin's Linkedin   / linzagorski   Lin's Twitter   / lin_zagorski   Lin's website https://www.linzagorski.com https://scale.com/ai-readiness-report Get more episodes at https://insidemarketingdesign.com TIMESTAMPS 01:10 - Inside the brand team at Scale AI 02:00 - Lin’s responsibilities as a Senior Brand Designer 05:05 - Where does the brand team fit within the company structure? 06:42 - What teams Lin collaborates with the most 08:20 - How Lin collaborates with product designers 09:55 - How Lin thinks about the Scale AI brand and their audience 15:57 - How has the explosion in AI affected the company? 18:42 - Working on the 2023 AI Readiness Report 25:07 - How Scale AI works and collaborates with agencies 38:01 - Maintaining brand consistency and managing internal feedback 40:25 - Challenges Lin is currently facing 41:35 - Lin’s advice for creating impactful marketing design ----------------------------------------------- ABOUT THE SHOW 🎙️ Inside Marketing Design was created to highlight a different side of design in tech: marketing and brand design. Inside Marketing Design chats with the people designing high-converting landing pages, setting the style for brand imagery, crafting campaigns, and working hand-in-hand with the marketing team. Every episode takes a deep dive into the processes, principles and people who make marketing design happen. You'll hear about how teams are structured, how designers approach projects and what challenges they face. https://insidemarketingdesign.com ----------------------------------------------- ABOUT THE HOST 🦄 Inside Marketing Design is hosted by Charli Marie. Charli is the Creative Director at ConvertKit, and has a YouTube channel (CharliMarieTV), where she posts weekly videos with career tips & advice, work streams, and what she's learned throughout her design career. Charli also co-hosts the popular podcast, Design Life. Want your design chat in written form? Charli also writes a weekly newsletter, Marketing Design Dispatch. It's full of design inspiration, design reviews, and insights into what Charli's learning as she progresses in her design career. Sign up here: https://charlimarie.com/newsletter ----------------------------------------------- Charli's Links: Website: https://charlimarie.com YouTube:    / charlimarietv   Design Life podcast: https://www.designlife.fm Twitter:   / charliprangley   Instagram:   / charliprangley