Aligning content strategy and marketing for customer-centric growth with Armando Diana скачать в хорошем качестве

Aligning content strategy and marketing for customer-centric growth with Armando Diana

The world of cybersecurity marketing may be complex, but it's not an impossible code to crack. In our latest episode, Armando Diana, head of product marketing at Fortinet, breaks down the journey from creating technical content to building brand trust in cybersecurity marketing. We also covered • Marketing in the highly technical cybersecurity domain • Creating accurate and appealing content for both users and buyers • Targeted value-driven content for buyers • Tailoring messaging and channels for different personas • The importance of video content • The role of branding in building customer trust and lasting connections For more information about EntailAI, visit our website or LinkedIn: LinkedIn:   / entailai   Website: https://entail.ai/?utm_source=spotify...