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Most entrepreneurs never fail because of lack of talent — they fail because they quit too early. In this episode of Small Business Pivots, Michael D. Morrison sits down with former NFL player turned 7-figure CEO Rick Elmore, founder of Simply Noted, to talk about grit, systems, handwritten note marketing, CRM automation, and the future of AI agents in small business. Rick’s journey is anything but typical. He grew up in a humble, lower-middle-class family… Lost his father at a young age… Earned a scholarship to the University of Arizona… Played in the NFL… Became a top 1% medical sales rep… Then walked away from corporate to build a handwritten note automation company from scratch. What started as an idea in an MBA marketing class turned into an experiment — 500 handwritten notes sent to prospects. The result? Nearly $300,000 in sales in six weeks. That was the birth of Simply Noted — a platform that integrates, automates, and scales genuine handwritten mail for businesses using robotics, software, and CRM workflows. In This Episode, You’ll Learn: How Rick transitioned from the NFL to entrepreneurship Why handwritten notes still outperform digital noise How to validate a business idea before going “all in” Why every small business needs a CRM to scale How automation and AI agents are changing sales and marketing The truth about imposter syndrome and comparison Why most businesses never reach $1 million in revenue The systems mindset required to move from $0 → 7 figures 🚀 Topics Covered: Entrepreneur mindset Small business systems & processes CRM and automation tools AI agents for business Handwritten note marketing Scaling to seven figures Sales strategy Virtual assistants & SOPs Work-life integration for entrepreneurs Who Is Rick Elmore? Rick Elmore is the founder and CEO of Simply Noted, a handwritten note automation platform that allows businesses to send authentic pen-written notes at scale, integrated directly into CRM systems. He’s a former NFL player and top-performing medical sales rep who built a multi-seven-figure business through systems, grit, and continuous pivots.