From Privacy Complexity to Competitive Advantage: Richy Glassberg Shares the Compliance Playbook скачать в хорошем качестве

From Privacy Complexity to Competitive Advantage: Richy Glassberg Shares the Compliance Playbook

Privacy compliance used to be easy to ignore. It isn’t anymore. In this episode of Insider Interviews, Richy Glassberg—Co-Founder & CEO of SafeGuard Privacy—breaks down why #privacy has become one of the most urgent and complex challenges facing marketers today, and how it can be addressed without slowing growth. Glassberg brings big credibility to the conversation with Insider Interviews podcast host, E.B. Moss. He's the guy who helped launch CNN.com and their digital business, co-founded the IAB, saved millions with one pixel for Ted Turner, and built an advertising infrastructure still used across the industry. Today he’s focused on fixing privacy compliance at scale. This episode makes clear why privacy laws aren’t just legal issues—they’re structural ones. If you work in marketing, advertising, media, or tech, these laws apply to you whether you realize it or not. As Glassberg puts it: “These laws don’t care what kind of digital advertising you do. They ask one question: do you have data on a consumer, and what are you doing with it?” Learn what regulators are actually asking, why enforcement is accelerating, and why brands are now responsible not only for their own practices, but for their entire partner ecosystem. Glassberg says compliance is actually an opportunity: “Privacy doesn’t have to slow growth. If you standardize it, make it auditable, and prove it once, it becomes a competitive advantage.” The episode also points out just where #AI can support privacy teams...and where human attorneys have to stay involved, along with why proving compliance matters more than promising it. The human side of Glassberg is also clear: he was a founding force behind BreastCancer.org, now one of the most trusted, peer-reviewed health information sites in the world, serving more than 20 million women globally. Richy Glassberg works in a world defined by discretion and safeguards, but he's an open book; one that's clearly grounded in purpose, devoted to his wife and best friend Katy, loyal to his Jack Russells, disciplined through 30 years of Karate, and committed to making privacy compliance more clear, and more human. ▶️ Watch the full episode to understand what privacy compliance really requires—and how leading marketers are getting ahead of it. Key Moments: 00:00 Why privacy compliance is now a business risk CMOs can’t ignore 04:10 How privacy laws affect every form of digital advertising 08:55 How Richy's shoe purchase explains privacy issues better than legal jargon 12:40 Why brands are responsible for vendors—and their vendors’ vendors 17:05 What enforcement actually looks like today (and why it’s increasing) 22:30 How standardization turns compliance into a competitive advantage 26:15 Using AI to support privacy teams without replacing lawyers 30:45 From MTV to CNN to growing the world of digital advertising 34:50 Founding BreastCancer.org: Putting digital to good while protecting people 41:55 What’s next for SafeGuard Privacy Learn more about #dataprivacy at: https://safeguardprivacy.com/why-safe... And please connect with Insider Interviews - and add a comment or share! LinkedIn:   / mossappeal   Instagram:   / insiderinterviews   Facebook:   / insiderinterviewspodcast