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In this episode of AI + Data Mastery, Jason Renno sits down with Peter Thorpe, retired firefighter and founder of FireAvert, the company behind an automatic stove shutoff device designed to prevent kitchen fires before they start. FireAvert works by detecting the sound pattern of a smoke alarm and automatically shutting off the stove, helping stop the most common type of home fire before ignition. The company now serves homes, families, and multifamily properties, and is expanding into connected monitoring, risk scoring, and broader fire-prevention applications. FireAvert’s site also highlights products for electric and gas stoves, home monitoring, and multifamily/property use. In this conversation, we cover: How Peter went from firefighter to entrepreneur Why cooking fires are such a massive problem How FireAvert actually works The move from single-family homes into multifamily housing Using data and monitoring to predict fire risk Why trade shows still matter in B2B Where AI and automation can improve follow-up and scaling Learn more about FireAvert: fireavert.com For multifamily/property solutions, FireAvert has a dedicated section on its site. If you enjoy conversations on AI, data, and real-world business innovation, subscribe for more episodes. Chapters 00:00 Intro 00:45 Meet Peter Thorpe and FireAvert 01:30 The firefighter origin story 02:30 The problem: cooking fires 03:15 How FireAvert works 04:40 Early product challenges and false trips 06:00 Expansion beyond home kitchens 07:30 Multifamily housing opportunity 09:00 Insurance and property-owner use cases 10:30 Manufacturing and warehouse applications 12:00 The recurring revenue monitoring model 13:30 Risk scoring and predictive fire prevention 15:00 Trade shows as a growth engine 17:30 Why digital follow-up matters 19:00 AI opportunities in sales and lead follow-up 21:00 International expansion: Europe and Australia 23:00 Product certification challenges 24:30 Lessons on marketing, tracking, and scaling 26:00 Books and entrepreneurial mindset 27:30 Final thoughts