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The government in India recently reduced the GST rates on several fast-moving consumer goods like soaps, shampoos, biscuits, and snacks. This was done to lower costs and make these everyday products more affordable for consumers. Instead of lowering the printed prices on their products, many FMCG companies are choosing a different approach. For small packs that usually sell at fixed round prices like ₹5, ₹10, or ₹20, companies are keeping the same price but quietly increasing the quantity inside the pack. So a ₹10 biscuit pack might now have a few more grams than before, while still showing the same price on the label. This approach works because people are used to these round price points, and changing them to odd amounts like ₹9 or ₹8 can be confusing or less appealing. It also saves companies the cost and trouble of changing packaging and labels, which would need to be reprinted to show a new price. For bigger packs, some companies might actually reduce prices, but for small packs this “more for the same price” strategy is becoming common. It allows companies to pass on the tax savings to customers without disturbing the familiar pricing pattern. Subscribe for more educational content and unlock knowledge every day with FactTechz!