Dive Industry Marketing Lessons – Peter Radsliff’s Journey | Marketing Minutes скачать в хорошем качестве

Dive Industry Marketing Lessons – Peter Radsliff’s Journey | Marketing Minutes

Dive Industry Marketing has shaped some of the most iconic brands, products, and professional careers in scuba, and in this episode of Marketing Minutes by Scuba Diving Industry Magazine, we sit down with one of the industry’s most experienced voices, Peter Radsliff. Peter is a former Oceanic marketing executive and longtime dive retail leader who began his career at the legendary Bamboo Reef dive shop chain in San Francisco. From dive shop operations and community-building to managing multi-state sales territories, Peter shares how retail experience became the foundation for his later success in manufacturing and product development. This conversation explores the golden era of Oceanic under Bob Hollis, including Peter’s work helping expand the company’s product categories and supporting dive retailers with training, manuals, and marketing materials. He also reflects on the creation of the world’s first air-integrated dive computers, and why developing skills beyond diving is essential for anyone pursuing a long-term career in the business. Peter offers powerful advice for young professionals entering the dive industry today, emphasizing adaptability, continuous learning, and bringing real value to employers beyond passion alone. The episode closes with reflections on his memoir Scuba: My Life Underwater, capturing a life shaped by the sea and the industry that launched it. If you care about dive industry marketing, retail growth, and the history behind today’s biggest scuba brands, this is a must-watch. 🔗Check out Peter Here: https://peterradsliff.wordpress.com/ 🌍 Follow Us Facebook:   / scubadivingindustry   Instagram:   / scubadivingindustry   LinkedIn:   / scubadivingindustry   YouTube:    / @scubadivingindustry   TikTok:   / scubadivingindustry   Medium:   / scubadivingindustrymagazine   BlueSky: https://bsky.app/profile/scubaindustr... ⌚Timestamps: 00:00 Intro – Welcome to Marketing Minutes 00:28 Guest Introduction – Peter Radsliff 01:20 Early Diving Roots & Bamboo Reef Dive Shops 03:40 Dive Retail Community and Career Foundations 04:05 Joining Oceanic in the Bob Hollis Era 05:38 From Sales Manager to Product Leadership 07:50 Expanding Oceanic’s Marketing and Product Line 09:20 Advice for Young Dive Industry Professionals 11:00 Building Skills Beyond Diving 11:45 Creating the First Air-Integrated Dive Computers 13:20 Why Dive Shops Are Career Incubators 14:35 Leaving the Industry and Entering Tech 14:55 Writing Scuba: My Life Underwater 15:45 Favorite Stories and Close Calls from the Book 16:30 Closing Thoughts + Next Episode Preview 17:05 Final Thanks and Subscribe Reminder #DiveMarketing #ScubaBusiness #ScubaDivingIndustry #DiveRetail #ScubaDiving #DivingIndustry #Scuba #Diving #ScubaPodcast #ScubaGear