Thought Leader - Steven Grasse on Brand Mysticism скачать в хорошем качестве

Thought Leader - Steven Grasse on Brand Mysticism

Steven Grasse is the founder of Quaker City Mercantile and the creator of Hendrick’s Gin, Sailor Jerry Rum, Art in the Age Spirits, and Tamworth Distilling, among many others. He has also helped revive legacy brands such as Narragansett, Miller High Life, Guinness, and Pilsner Urquell. His previous books include The Evil Empire: 101 Ways That England Ruined the World, Colonial Spirits: A Toast to Our Drunken History, and The Cocktail Workshop: An Essential Guide to Classic Drinks and How to Make Them Your Own. His new book, with Aaron Goldfarb is Brand Mysticism: Cultivate Creativity and Intoxicate Your Audience Outline Introducing Steve Grass. 0:02 Why do you do what you do? 0:53 How I create in a similar way that bands create music. 2:47 The interesting life comes from getting off the internet. 4:17 If you don’t read interesting things, where do your interesting ideas come from? 5:26 Who is a hero of yours and why? 7:16