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When it comes to antenna design, many companies focus solely on meeting technical specifications. However, at Poynting Antennas, we take a different approach—one that is holistic, purpose-driven, and deeply rooted in engineering passion. Andre Fourie, the founder of Poynting Antennas, shares his perspective on why South African engineers excel in designing superior antennas and why understanding purpose is more important than just ticking specification boxes. Engineering Passion: More Than Just Numbers South African engineers at Poynting don’t just design antennas; they craft solutions that solve real-world connectivity challenges. This passion for engineering goes beyond formulas and lab results—it involves a deep understanding of how antennas will be used and how they must perform in diverse environments. The Role of Culture in Innovation Company culture plays a significant role in fostering creativity. Poynting has cultivated an environment where engineers are encouraged to think beyond conventional design constraints. This freedom allows them to develop antennas that not only meet specifications but exceed expectations in real-world applications. Purpose Over Specifications Focusing purely on specifications can be misleading. While specs provide a useful guideline, they do not guarantee performance in actual use. Instead, understanding what an antenna needs to achieve leads to smarter, more effective designs. By prioritizing functionality and user experience, Poynting ensures its antennas deliver superior connectivity and reliability. Holistic Design for Real-World Performance Antenna design isn’t just about frequency ranges and gain figures; it’s about how well the antenna performs in its intended setting. Whether it's a yacht, a mine, or a remote location, Poynting designs antennas with specific environments in mind. This tailored approach results in better connectivity, durability, and overall user satisfaction. Learning from Porsche and Bose: The Power of Purpose-Driven Design Great design is often driven by a clear purpose rather than a rigid list of specifications. Andre Fourie draws comparisons to companies like Porsche and Bose, which prioritize user experience over raw technical stats. Porsche doesn’t just build cars with impressive horsepower figures—they create vehicles designed for performance and driving pleasure. Similarly, Bose doesn’t just focus on speaker wattage; they engineer sound systems to deliver a superior listening experience. The same principle applies to antenna design at Poynting. Empowering Engineers to Innovate At Poynting, engineers are given the freedom to innovate, test, and refine their designs based on real-world applications. This iterative approach leads to groundbreaking advancements in antenna technology and ensures that products are developed with purpose, not just to meet arbitrary standards. Measuring Success Beyond Specifications While specifications are useful for distributors and technical comparisons, true performance is determined in the field. The best way to measure an antenna's success is through real-world performance and customer satisfaction. By focusing on practical application rather than just lab results, Poynting redefines what it means to create high-performance antennas. Conclusion: Designing for the Future Poynting’s commitment to holistic antenna design is a testament to the power of engineering passion, cultural influence, and purpose-driven innovation. By focusing on what truly matters—real-world performance, user needs, and engineering creativity—Poynting continues to set the standard for superior antenna solutions. As Andre Fourie emphasizes, designing antennas is not just about hitting numbers; it’s about solving problems, pushing boundaries, and ensuring that every antenna serves its purpose effectively. This mindset is what makes Poynting Antennas stand out in the global market. Want to talk to someone at Poynting contact us here: Europe: +49 89 7453 9002 or sales-europe@poynting.tech USA: +1 817 533-8130 or sales-us@poynting.tech South Africa: +27 12 657 0050 or info@intetoconnect.co.za Rest of the world: +27 12 657 0050 or sales-global@poynting.tech Website: https://poynting.tech/