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Check out Odoo at https://www.odoo.com/r/imperial to save on your business management. It's a no-brainer. Fascism is famous for being obsessed with appearances, from their uniforms to their state buildings. But why? Why was design so important to these regimes and what nefarious goal did it really help them achieve? To find out, we have to understand the origins of Fascist design and why their leaders thought it would help them dominate the political landscape, and your soul. Thank you to the Berliner Unterwelten museum in Berlin for giving me access to their amazing museum to let me prepare for this video. They have a massive scale model of Hitler's Germania which I was able to scan - unfortunately that scan was corrupted and was not able to be used in this video, but their generosity was appreciated. Check them out here if you're visiting Berlin https://www.berliner-unterwelten.de/i... Chapters: 0:00 Obey The Mask 3:03 The Origins of Fascist Design 5:14 Obsession with Neoclassicism 8:26 Monumentality 13:00 Crowd Control 17:05 Bureaucratising Beauty 20:23 The Aesthetic Logic of Fascism ________________________________________________________________________________________________ Sources + Script: https://www.dropbox.com/scl/fi/dt6ylu... Credits: Script: Alexandra Currie-Buckner, IMPERIAL Consider supporting the channel here to help me make more videos: / membership