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The hardest part of hosting a virtual roundtable discussion is audience generation. There is a key mindset that you need to adopt that will set you up for success. After this, you’ll have no issue in driving C-level attendees. ⏱️ | Timestamps 0:00 | How to set up a virtual roundtable 2:44 | Define the objectives for your company and the audience 4:22 | Selecting the topic for the virtual roundtable discussion 5:30 | Decide on the right format 7:28 | Invite key partners and customers to attend 9:06 | Make an engagement plan for your virtual roundtable discussion 10:24 | Independently moderated by an industry expert 11:13 | Develop an excellent follow-up plan 12:48 | Collect feedback, adjust and repeat Virtual roundtable discussions are a form of virtual events. Set up correctly, they will generate tremendous value for your company. Online events are generally quite cost-effective, meaning that you can do that many times per year. However, you need to have a proper virtual event platform. Without this, you can’t provide the best customer experience as possible. Virtual roundtables are just one virtual event idea that you can adapt to your marketing strategy. Follow the steps in this video, and you will be able to generate great value for both the audience and your company. 🔴 | Subscribe for more B2B strategies to drive more revenue for your company: bit.ly/subscribe-markletic MENTIONED IN THE VIDEO -------------- ○ How to host virtual events - • How to set up Virtual Events and Conferences ○ How to get more ROI out of B2B Events - https://www.markletic.com/blog/how-to... OTHER B2B MARKETING STRATEGIES -------------- ○ How to get traffic to your website from Medium - • How to get Website Traffic from Medium ○ How to set up the ideal B2B event dashboard - • How to create the ideal B2B Event Dashboard? MARKLETIC: THE KNOWLEDGE HUB FOR B2B MARKETERS -------------- Knowledge and strategies straight from the field. The content creators of Markletic are experienced B2B marketers working at top companies across the globe. Marketers come to Markletic to learn about the best actionable and proven strategies for B2B marketing. We believe that healthy competition fuels marketing innovation at companies. That’s why we are sharing proven marketing tactics that you can use to drive rapid marketing growth at your company. SOCIAL MEDIA -------------- Facebook: / markletic Instagram: / markletic LinkedIn: / markletic Twitter: / markletic Pinterest: / rickywolff94 Website: www.markletic.com #marketing #B2B #Events