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0:00 Why your brain is your most expensive AWS service 2:30 What is Status Quo Bias — the 1988 experiment 5:30 How it shows up in EC2, RDS, SageMaker, S3 and Lambda 9:00 The real dollar cost — $55,056/year from defaults alone 12:00 System 1 — The Default Challenge Meeting for CTOs 13:30 System 2 — The Optimisation Checklist for Engineers 15:00 System 3 — The Anomaly Alert for Founders 16:00 System 4 — The Optimisation Sprint for all three 16:00 How to talk about this with your team without blame 18:30 Summary and what's coming next week Your AWS bill is not growing because your engineers are careless. It is growing because of Status Quo Bias — a cognitive bias identified by Samuelson & Zeckhauser in 1988 that makes the human brain treat change as risk and default settings as safe. In this video I teach founders, CTOs and engineers: → What Status Quo Bias is and the exact science behind it → How it shows up in EC2, RDS, SageMaker, S3 and Lambda → The real dollar cost — $55,056/year for a typical Series A startup → 4 practical systems to fight it starting this week This is not a cloud tips video. This is a neuroscience + cloud cost video. And there is nothing else like it. Subscribe for one new breakdown every week. 📩 Newsletter: substack.com/@sriabinayagunasekaran ▶️ Channel: / @sriabinayag Email: sriabinayag@gmail.com