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Dr. Jennie Byrne is a neuroscientist, physician, and author of Work Smart. In this conversation, she shares what actually surprised her about writing a book—from the vulnerability of preselling an unfinished manuscript to the unexpected challenge of shifting from academic expertise to personal storytelling. This isn’t a how-to on productivity. It’s a candid look at what happens when a high-achieving professional commits to turning years of expertise into a real, human book. In this video, Jennie talks about: • Why preselling her book was harder than writing it • Letting go of perfection and “expert mode” • How writing forced her to practice what she teaches • The role of community, structure, and editorial guidance • Why creating something meaningful changed how she works If you’re a professional, physician, academic, or leader considering a book as a serious intellectual project—not a marketing gimmick—this conversation will resonate. About the author: Dr. Jennie Byrne is the author of Work Smart and a physician focused on helping people build healthier, more sustainable ways of working.