Bells of Lazonby x Vypr | How Consumer Insight Turned a Bakery Concept into a Tesco Success Story скачать в хорошем качестве

Bells of Lazonby x Vypr | How Consumer Insight Turned a Bakery Concept into a Tesco Success Story

Bells of Lazonby is a third-generation, family-run bakery based in the Lake District, founded in 1946. Known for its dedication to quality, craftsmanship, and innovation, Bells supplies a wide range of baked goods across retail and foodservice — from own-label creations for major brands to its own signature lines. https://bellsoflazonby.co.uk/ With nearly 80 years of heritage, Bells continues to blend tradition with modern innovation, crafting products that delight today’s consumers while honouring its artisanal roots. The Challenge: Keeping Pace with Modern Bakery Innovation As consumer tastes evolve faster than ever, Bells of Lazonby needed a smarter way to develop products with confidence and speed. Their goals were to: Validate flavour trends and product ideas before pitching to retailers Reduce risk and cut investment waste on untested NPD Strengthen credibility with retail buyers using real consumer data Speed up decision-making in a competitive, fast-moving bakery category Like many FMCG innovators, Bells wanted every launch to be guided by insight, not assumption. The Outcome: A Data-Backed Launch with Tesco Using Vypr’s agile insight platform, Bells validated their new cinnamon cake slice concept, confirming it perfectly matched the growing consumer appetite for cinnamon-flavoured baked goods. The insights provided Tesco with confidence in the product’s appeal, resulting in an exclusive nationwide launch in October. Ready to put consumer insight at the heart of your next launch? Book a Vypr demo today and see how we can help you make faster, smarter, evidence-led decisions. https://vyprclients.com/book-a-demo/