If TikTok Disappeared Tomorrow, Would You Still Have a Career? Victoria Bachan & Rana Zana Part 1 скачать в хорошем качестве

If TikTok Disappeared Tomorrow, Would You Still Have a Career? Victoria Bachan & Rana Zana Part 1

Before the creator economy had a name, these two were already building it. 🎙️ Anita Sharma sits down with two of the most respected women in creator representation: Rana Zand, Partner at Range Media Partners, and Victoria Bachan, SVP of Creators at Wasserman. These are Anita's colleagues, her friends, and her fellow OGs in a business they all joined before anyone knew what to call it. In Part 1, Tori and Rana trace the evolution of an industry that went from "begging people to care" to becoming the most talked-about sector in entertainment, and get into the real business of creator management along the way. IN THIS EPISODE: How Tori accidentally started managing Doug the Pug as a side hustle Rana's early days in the WME mailroom and her bet on digital What they look for when signing a creator (hint: it's not the follower count) Why the best creators are building businesses that could survive without social media The difference between an agent and a manager, explained two ways How to manage burnout when a creator blows up overnight TIMESTAMPS: 00:00 - Introduction 00:56 - Victoria's Career Journey: Warped Tour to Wasserman 03:05 - How Tori and Rana First Met 04:30 - Rana's Career Journey: WME Mailroom to Range Media 08:12 - Being OGs in the Creator Economy 09:44 - The Evolution of the Industry: YouTuber to Influencer to Creator 11:58 - What Makes Them Want to Sign a Creator 13:46 - Building a Career Beyond Brand Deals 16:00 - Managing 100K Followers vs. 5 Million 18:16 - How to Future-Proof a Creator's Career 19:50 - Having Hard Conversations About Evolving Content 22:36 - Managing Rapid Growth and Burnout 28:52 - The Difference Between an Agent and a Manager ABOUT THE GUESTS: Victoria Bachan is SVP of Creators at Wasserman and former President of Sixteenth. She has spent years shaping the careers of digital-first creators, with notable clients including Doug the Pug and Michelle Khare. Rana Zand is a Partner in Digital at Range Media Partners. After starting her career in the WME mailroom, she became one of the most connected managers in the creator economy, representing clients including Bretman Rock, Rickey Thompson, and Remi Bader. ABOUT SIGNED: Signed: Conversations with Digital Mavericks is hosted by entertainment lawyer Anita Sharma, who represents some of the most innovative digital-first creators in the world. Each episode features in-depth conversations about building businesses on your own terms, navigating the creator economy, and turning passion into sustainable careers. 🔔 Subscribe so you don't miss Part 2, dropping next Thursday! Socials @signedthepodcast | 🎙️ SPOTIFY https://open.spotify.com/show/5Ht0aaY... | 🎙️ APPLE PODCASTS https://podcasts.apple.com/us/podcast... Listen everywhere: https://linktr.ee/signedthepodcast Disclaimer: I'm a lawyer, but this podcast isn't legal advice. It's for general information only. Listening doesn't make us attorney and client. Credits: Produced by: Anita Sharma & Phoebe Dunn Edited by: Carmine Mattia Social Media Strategy: Maureen Lauren Sedlak Signed Theme Music By: Carmine Mattia #SignedPodcast #CreatorEconomy #DigitalMavericks #AnitaSharma #VictoriaBachan #RanaZand #Wasserman #RangeMediaPartners #CreatorManagement #TalentManagement #DigitalCreator #ContentCreator #CreatorBusiness #EntertainmentLaw #PodcastRecommendation #YouTubePodcast #NewEpisode #WomenInEntertainment #WomenInBusiness #CreatorFirst