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Most business owners overlook the one critical leverage point that can turn a struggling company into a profitable powerhouse, but not Nick Anderson. In this exclusive sneak peek, he reveals how he completely restructured his business model to boost gross margins from 20% to a level that finally works, for both clients and consultants. This isn’t theory; it’s real-world, behind-the-scenes strategy from a CEO who faced a near-collapse and came out stronger on the other side. You’ll discover why simply raising prices isn’t enough, and how to deliver more value that justifies higher margins. Plus, get a glimpse into the tough negotiations and bold decisions that transformed Nick’s business, including how he navigated losing some consultants and scaling his value proposition. Don’t miss out on the proven tactics that help companies thrive even under pressure.Join us next week for the full episode, where Nick dives deeper into the nuts and bolts of his transformation. Subscribe now on Apple Podcasts, Spotify, or YouTube, and start turning stormy challenges into your greatest opportunities. ---------------------------------------- Our new podcast, 'Through the Storm,' focuses on the real struggles business owners face. Often we just hear the highlight reels, but it's important we share the honest conversations about financial pressures and the lessons learned from adversity too. The podcast aims to create a supportive community for business owners, sharing stories of challenges and triumphs to help others navigate their own journeys. Stay up to date at http://smbfinanceos.com.