What sponsoring sports can do for your brand скачать в хорошем качестве

What sponsoring sports can do for your brand

Sponsoring sports can be a great way to improve your brand. Our guests know a thing or two about sports branding. Yasu Okabe has worked for many years in football sponsorships, both from the viewpoint of a football club and to gain sponsors for European football's top competitions. Andreas Kitzing started Sponsoo to serve as a marketplace between brands and sportsteams or sportspeople looking for sponsorships. As the 2022 World Cup gets underway, we discuss the benefits of sports sponsorship and how it can help you reach new consumers and grow your business. As politics and cultural issues spill over into sports, we also discuss the risks for brands sponsoring sports. 00:00 Introduction 02:03 Commercial side of sports as a career 04:25 Sponsor : A sports sponsorship marketplace 10:31 Relationships matter in sponsorship business 16:40 Why should B2B businesses sponsor sports 20:15 Sponsorship helps networking 22:19 The positives in fan experience in Qatar 2022 27:16 Hosting World Cup in Middle East is good 31:14 Sponsoring sports is a long-term commitment 38:24 FIFA's Globalisation strategy 45:03 Social media is great for niche sports and athletes