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Synthetic Data, Privacy, and the Future of AI

How can organizations unlock the value of AI without crossing regulatory, ethical, and data privacy boundaries? JJeroen Waardemans, host of the Aurora Live Business Network, sits down with Pedro Uria-Recio, former Chief Analytics and AI Officer in True Corporation, to explore why moving from AI vision to AI execution proves far more difficult than most organizations expect. How do we scale AI responsibly in a world shaped by GDPR, the EU AI Act, and growing concerns around data use, bias, and trust? This conversation goes beyond short-term hype. It takes a long-term, strategic view of: Why most companies talk about AI but struggle to deploy it The growing role of synthetic data and why it is becoming unavoidable Real-world risks of AI errors and accountability Bias, ethics, and the limits of purely technical solutions What the EU AI Act really means for businesses Why internal AI use cases should come before external deployment Rather than focusing on tools or trends, this discussion addresses structural challenges that executives, policymakers, and technology leaders must confront as AI becomes embedded in business and society. This session is part of Aurora Live, a platform dedicated to thoughtful conversations at the intersection of technology, business, and regulation. 00:00 Why AI is on every executive agenda 07:00 AI hype versus real implementation 13:00 AI errors and accountability 18:30 Data hunger, GDPR, and constraints 24:30 What synthetic data really is 30:00 Ethical risks of synthetic data 35:30 Bias, diversity, and AI limits 40:30 EU AI Act and high-risk use cases 43:30 Practical advice and closing reflections Original video: https://player.vimeo.com/video/945698115