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Meet Jenn Nguyen, the design powerhouse behind major web design transformations at Calvin Klein, Canada Goose, and Tory Burch. In this episode, Jenn breaks down her strategy for creating beautiful designs that convert, and reveals emerging trends she's taking advantage of as she runs her own studio. Get ready for actionable insights whether you're refreshing your brand or building from scratch. Find Jenn at https://www.jenn.studio/ and / jennstudioinc 0:00 Start 1:00 Intro to Jenn 1:45 Growing up in a household led by entrepreneurial parents 5:20 Turning skepticism into business success 6:27 Scope of work with global fashion brands 8:09 Common challenges that brands have faced now and in the past 10:12 A true designer is a strategic thinker 13:08 What does “conversion” mean in the context of web design? 14:08 How can designers ensure their clients' loyalty? 17:56 Balancing artistic choice and optimization goals 18:56 A before and after story of a brand transformation 21:33 Key design takeaways listeners can apply to their own business 23:29 Design principles to get you started 25:43 Advising startups for a tech incubator 26:31 Design approach differences between startups and heritage brands 27:45 Continual design testing to keep up with online shopping behaviours 29:31 Feedback from entrepreneurial parents as Jenn nurtures her own business 31:05 Design trends to take advantage of in 2025 32:55 Adapt to AI tools, instead of resisting Find CEO.CA at: Twitter - / ceodotca TikTok - / ceodotca LinkedIn - / ceodotca Join https://ceo.ca - your free gateway to the most active stock market community for small-cap investors across 164+ countries. About CEO.CA 📊 9 million+ users 👀 18 million monthly page views 💬 Active message boards and executive interviews 📱 App on iOS and Android #conversionrateoptimization -------------------- DISCLAIMER The information contained in this video is not an offer to buy or sell securities. We are not registered as a securities broker-dealer or an investment advisor either within any securities regulatory authority. We are neither licensed nor qualified to provide investment advice. The information contained in this video is for informational and educational purposes only and is not intended to be used as a complete source of information on any particular company. Neither the information contained in this video, nor in any other place, is provided to any particular individual with a view toward their individual circumstances and nothing in this video should be construed as investment, business, or other professional advice. We are committed to providing factual information on the companies that are profiled. However, we do not provide any assurance as to the accuracy or completeness of the information provided, including information regarding a profiled company's plans or ability to effect any planned or proposed actions. We have no first-hand knowledge of any profiled company's operations and therefore cannot comment on their capabilities, intent, resources, nor experience and we make no attempt to do so. Individuals should assume that all information contained in this video is not trustworthy unless verified by their own independent research. Information contained in this video will contain "forward-looking statements." These forward-looking statements are subject to a number of known and unknown risks and uncertainties outside of our control that could cause actual operations or results to differ materially from those anticipated. Factors that could affect performance include, but are not limited to, those factors that are discussed in each profiled company's most recent reports or registration statements filed with the appropriate regulators. You should consider these factors in evaluating the forward-looking statements and not place undue reliance upon such statements. To the fullest extent of the law, we will not be liable to any person or entity for the quality, accuracy, completeness, reliability, or timeliness of the information provided in this video, or for any direct, indirect, consequential, incidental, special or punitive damages that may arise out of the use of information we provide to any person or entity (including, but not limited to, lost profits, loss opportunities, trading losses, and damages that may result from any inaccuracy or incompleteness of this information). Any individual who chooses to invest in any securities should do so with caution. Investing in securities is speculative and carries a high degree of risk; you may lose some or all of the money that is invested. Always research your own investments and consult with a registered investment adviser or licensed stock broker before investing. We will not be responsible for the success or failure of any individual or entity which implements information received from this video.