NAD vs. FTC: How Big Brands Settle Marketing Disputes Without Court скачать в хорошем качестве

NAD vs. FTC: How Big Brands Settle Marketing Disputes Without Court

Are you tired of seeing competitors make unsubstantiated claims? In this episode of Kulkarni Law Firm Deep Dive, Darshan Kulkarni sits down with Phyllis Marcus, Vice President of the National Advertising Division (NAD) at BBB National Programs. With nearly 20 years of experience at the FTC, Phyllis explains how the NAD acts as a specialized, efficient alternative to traditional litigation for resolving advertising disputes. In this episode, we cover: The Power of the NAD: What it is and why it matters for both "Big Brands" and disruptor start-ups. Court vs. Self-Regulation: Why the NAD is faster, cheaper, and more streamlined than a Lanham Act lawsuit. The Burden of Proof: How the NAD flips the script, requiring advertisers to prove their claims are substantiated. Monitoring AI: How the NAD is currently policing misleading AI claims from tech giants like Apple, Google, and Samsung. Consequences of Non-Compliance: What happens when the NAD refers a case to the FTC or FDA. Connect with Phyllis Marcus & BBB National Programs: Website: bbbprograms.org Case Archives: Access deep-dive analysis of advertising law decisions on their online archive.