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On Monday, June 13, 2022, Nalini Goolsarran joined us for the final presentation in her series on SEO. Learn how to increase visitors to your website, you need to optimize your content for the right words. Analyzing keywords by intent should be the first step of your SEO Strategy. Keyword intent is the most important step of your keyword research. It helps you meet the users’ needs better and match your content and landing pages to their search criteria. Nalini Goolsarran, founder of EdgeSpace Marketing, provides website development, social media marketing, and SEO services to small businesses, entrepreneurs, and non-profits. She believes in the strength of her community. Aside from building up small business and non-profit communities, she spends much of her free time volunteering for organizations and causes that empower the next generation. This includes being a College Coach for Future 5 and assisting with Project Music and co-chairing the Ferguson Library fundraising committee.