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Sarah Goulet's talk at the TEDxChelsea conference, held June 1, 2012 at the School of Visual Arts. The conference theme was "The true value of art is seldom what someone is willing to pay for it." For more information or to apply for 2013, please go to TEDxChelsea.org. Sarah Goulet works in public relations at the Pace Gallery, promoting the gallery's artists, exhibitions, and initiatives worldwide. Prior to joining the gallery world, she worked at Resnicow Schroeder Associates, a New York-based arts communications consulting firm, where she conceptualized and executed strategic communications campaigns for museums across the U.S., including the San Francisco Museum of Modern Art, the High Museum, the Cleveland Museum of Art, and the Nelson-Atkins Museum of Art. She has also worked at Sotheby's and the Hood Museum at Dartmouth College. She graduated from Brown. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)