New Yorkers cooling down with the "Coconut Latte" from China's Luckin скачать в хорошем качестве

New Yorkers cooling down with the "Coconut Latte" from China's Luckin

Beginning June 20, Chinese coffee chain Luckin Coffee held a four-day pop-up event in Manhattan’s most iconic commercial hubs, taking a tangible step toward entering the North American market. The event attracted a large number of local residents and tourists, serving as a concentrated showcase of how emerging Chinese consumer brands are exploring global opportunities. At the event, Luckin featured its signature Coconut Latte and cold brew. On-site reactions were largely positive, with many visitors drawn to the drink’s layered flavor profile, moderate sweetness, and refreshing taste. Some noted that it stood out from traditional American coffee, offering a new experience in urban beverage consumption. The pop-up was strategically located in Manhattan’s city center, surrounded by office workers, tourists, and student populations. Luckin adopted a marketing approach familiar to the U.S. market—leveraging social media promotion, QR code sampling, and branded selfie spots—to create an offline space that combined product experience with social engagement. Since its founding in 2017, Luckin Coffee has rapidly expanded across China, becoming a leading representative of China’s new-style coffee chains through digital ordering and frequent product innovation. Its entry into the U.S. is not the first attempt by Chinese beverage brands to “go global.” Bubble tea giant Heytea has already opened multiple locations in New York, while Naixue’s Tea has begun building its presence in Flushing, reflecting a broader trend of “Eastern flavors meeting urban aesthetics.” By choosing New York as its first North American location, Luckin is not only testing its operational capabilities abroad but also engaging in a cultural experiment within the global landscape of coffee consumption. As it prepares to open permanent stores and adapt its products for the U.S. audience, whether Luckin can secure a foothold in a market dominated by Starbucks and boutique coffee chains remains a question of great interest for industry observers worldwide. __________________ ShanghaiEye focuses on producing top-quality contents. Nobody knows SHANGHAI better than us. Please subscribe to us ☻☻☻ __________________ For more stories, please click ■ What's up today in Shanghai, the most updated news of the city    • Плейлист   ■ Amazing Shanghai, exploring the unknown corners of the city, learning the people, food and stories behind them    • Amazing Shanghai and China 淘宝魔都玩转中国   ■ What Chinese people's lives are like during the post COVID-19 period    • COVID-19 新冠疫情   ■ Views of foreign scholars on China and its affairs    • Voices, Let's Listen! 听她他说   ■ Foreign faces in Shanghai, people living in this city sharing their true feelings    • Плейлист   ■ Mini-docs showing why China is the country it is today    • Stories & Documentary 奇闻逸事记录中国   __________________ ☎Leave us messages if you have any suggestions or questions! Thank you!