Own the Student Experience скачать в хорошем качестве

Own the Student Experience

What happens after a student clicks “Request Information”? For most institutions, that’s where marketing’s job ends. For our guest, that’s where it begins. Devin Purgason, Associate VP of Student Experience at Forsyth Technical Community College, explains how rethinking marketing as service transformed enrollment, strengthened persistence, and improved completion. By merging marketing with student care, restructuring onboarding, and investing in paid student influencers, Devin argues that the goal of marketing isn’t just more leads. It’s better outcomes. Join us as we discuss: [2:11] Why navigating a website is homework to Gen Z [14:40] Why the goal of marketing should be completion [22:40] Bringing human-centric marketing into your social media