Interactive Streaming: 10x More Brand Touchpoints Than TV Ads скачать в хорошем качестве

Interactive Streaming: 10x More Brand Touchpoints Than TV Ads

Why 95% of Consumer Brands Ignore Gaming's Marketing Goldmine | Alexei Bezzubov, FISSURE.pro Most consumer brands completely miss the 18-35 male demographic that's perfectly captured in esports tournaments. While betting companies dominate sponsorships, brands like Gillette, Axe, and major automotive companies are nowhere to be found. Alexei Bezzubov, CMO at FISSURE.pro, breaks down why this represents the biggest missed opportunity in modern consumer marketing. FISSURE operates as a comprehensive tournament operator for games like Counter-Strike, Dota, and Mobile Legends, reaching precisely the demographic that traditional consumer brands desperately want to target. In this episode, Alexei reveals how streaming platforms offer up to 20 brand integration touchpoints compared to traditional TV's 2-3 opportunities. He shares the counterintuitive strategies that transformed toxic gaming communities into paying supporters, why aggressive budget deployment beats conservative approaches in emerging markets, and how platform migrations can actually strengthen audience relationships. Key Insights: Why esports audiences are marketing gold for consumer brands How streaming creates superior brand integration opportunities vs TV Strategies for building authentic communities in toxic gaming environments Platform migration tactics that maintain audience loyalty Budget deployment philosophy for emerging marketing channels About Alexei Bezzubov: Chief Marketing Officer at FISSURE.pro, Alexei transitioned from traditional TV production to esports marketing during Ukraine's 2014 upheaval. He's built FISSURE into a leading tournament operator that demonstrates how authentic community engagement converts viewers into brand advocates. Timestamps: 00:00 Introduction and welcome 02:27 Alexei's transition from TV production to esports 04:53 FISSURE's tournament operations and audience demographics 08:18 Gaming IP rights and tournament licensing explained 10:10 Why traditional brands miss the gaming marketing opportunity 13:52 How to create brand value in gaming tournaments 17:49 The evolution of streaming vs traditional TV advertising 19:41 Building and scaling authentic gaming communities 24:35 Monetization strategies for free tournament broadcasts 27:17 Balancing brand consistency across different games 28:50 Platform migration from Twitch to Kick 30:25 Key advice for CMOs entering esports marketing 31:28 How to connect with FISSURE for partnerships 🔗 Connect with Alexei Bezzubov:   / oleksii-bezzubov-340bb9212   🎙️ The Future of Consumer Marketing is produced by Global Talent (www.globaltalent.co) - helping fast-growing teams hire exceptional remote talent. #esportsmarketing #consumermarketing #gamemarketing #StreamingAdvertising #communitybuilding