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What are the purchasing and lifestyle choices of the LOHAS consumer and how do I sell to them? Ted Ning is an expert on the lifestyles of health and sustainability market and explains the typical affluent, female, health-minded consumer. Take the funnel and get down to "my target avatar is ________". For example, a Whole Foods shopper, soccer mom, $100k+ revenue, solar-powered LEEDS certified home and hybrid car. With today's tools you can get really specific on these consumers. There's enough information out there on data that you can get really really tight with social media ads and messaging. Just make sure that you do on-point messaging to these types of people VISIT docuknowledge.media TO LEARN TO POSITION YOURSELF AS A SUBJECT MATTER WITH VIDEO https://www.docuknowledge.media SUBSCRIBE FOR MORE DOCUKNOWLEDGE VIDEOS / @docuknowledge8055 SUBSCRIBE TO OUR EMAIL LIST: http://eepurl.com/cVs6y5 Facebook ▶ / docuknowledge Instagram ▶ / docuknowledge LinkedIn ▶ / 22341869