The 5 Biggest Retail Trends In 2021 скачать в хорошем качестве

The 5 Biggest Retail Trends In 2021

Since online shopping became a reality, retail has become increasingly digital and internet-driven. Bricks and mortar stores have adopted elements of the online experience to encourage us to continue visiting them, and also played to the strengths that in-person experiences can offer, such as more personal levels of service. But the coronavirus pandemic has affected the way every trend will play out in 2021, and offline retail has been hit particularly hard. This has led to widespread job losses and famous names disappearing from shopping centers around the world. At the same time, online retail has boomed more quickly than ever before as consumers choose to remain safely indoors, and home delivery infrastructure becomes increasingly sophisticated. Here are my predictions on how the world of retail will continue to change over the course of 2021 as the pandemic and other factors continue to influence our habits. Omnichannel - Offline is online, online is offlineThis is a big one, that actually involves the coming together of several different trends, including AI, robotics, IoT, and extended reality (XR) – which includes virtual and augmented reality (VR/AR). Connecting these technologies is enabling retailers to bring the convenience of online shopping to offline shops and stores, and the richly interactive environment of offline shopping to the world of e-commerce. While the general trend has seen offline retailers moving into online by establishing e-commerce divisions of their businesses, more lately, we have seen online retailers developing a bricks 'n' mortar presence. At their most sophisticated, this trend includes initiatives such as Amazon's famous cashier-less stores opening in the US, as well as Walmart's experiments with allowing customers to order and pay in-store and have goods delivered to their homes. At the other end of the spectrum is the trend of smaller start-ups and cottage enterprises opening pop-ups, concessions, and collaborations with bigger brands. VR environments will increasingly be used by online retailers to provide immersive, feature-rich shopping experiences. At the same time, AR will be deployed by offline retailers to allow customers to access information about products they find on the shelves. While this pandemic continues, retailers are using tech-driven solutions to allow customers to virtually try out clothing and makeup, reducing contact between shoppers and in-store items. This convergence means offline and online retail both benefit from advances in technology and changing patterns of behavior. AI increasingly customer-facing across the retail industryAI-driven big data retailing has been maturing for some years now, with major retailers relying on advanced analytics to understand what should be stocked in their stores and drive efficiencies in logistics. All data is taken from the source: http://forbes.com Article Link: https://www.forbes.com/sites/bernardm... #online #newsfeed #newsworldbbc #newsworldabc #usanewstoday #newsworldtoday #