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Is your business stuck at a plateau? In this video, Zach Groome of Groome Consulting Group explains why most owners are actually acting as COOs, and why that role confusion is the #1 killer of scaling. Scaling isn't just about "doing more"—it’s about moving from the weeds of operations to the heights of strategy. Zach breaks down the fundamental shift required to fix broken processes and the financial reality of what it actually costs to grow. In this video, we cover: CEO vs. COO: Why 90% of founders are trapped in the wrong role. The Separation of Powers: Why strategy and operations must be decoupled to achieve 10x growth. The Cost of Scaling: Why you should expect front-end investment and increased costs before you see the ROI. Process Optimization: How to identify and fix the "broken links" in your current workflow. Timestamps: 0:00 - The Problem with "Owner-Led" Scaling 0:45 - CEO vs. COO: Which One Are You? 1:30 - Why Strategy and Operations Must Be Separate 2:45 - The Truth About Scaling Costs (Front-End Investment) 3:50 - Fixing Broken Processes Before You Grow 4:30 - Final Thoughts: Moving to the Architect Role Connect with us: 🌐 [https://calendar.app.google/KzHnRsXma...] 👉 Subscribe for more insights on process optimization and business scaling. #Scaling #CEOvsCOO #BusinessGrowth #ProcessOptimization #GroomeConsulting #Entrepreneurship